8+ years in SEO and 5+ years inside marketing agencies, with experience leading strategy, projects, and client accounts.
Agency partnership
Launching and running SEO & AI visibility services
I helped Whitney Bateson Digital Strategy launch a new revenue stream through SEO and AI visibility services.
1. Build the offering
Created service packages and deliverables for the agency’s existing clients.
2. Sell it
Audited client websites and co-led sales calls with Whitney.
3. Execute it
Run client strategy, communication, and ongoing SEO work.
First clients signed within a few weeks. Whitney’s agency unlocked a new service offering with me handling the expertise and delivery.
“Matt stepped in to lead SEO execution so I don't have to manage every detail myself. He is detail-oriented and genuinely empathetic with clients, and I fully trust him to run client-facing work independently.”
SEO work across local businesses and enterprise brands
Selected projects completed as part of agency teams, with my contribution outlined below.
Local SEO · Clarity Creative Group
Orlando-based direct primary care clinic
Orlando, Florida · April 2025 to March 2026
I developed and led a local SEO strategy using localized service pages, patient education content, and website improvements to reach more families across Orlando.
My role: Strategy development and leadership within the agency team.
5×patient enrollment over one year
700%organic search growth
4,800average monthly organic visits
90%of traffic through organic search
Google Search Console performance over 12 months.
Enterprise SEO · Fractl
At Fractl, I supported a large-scale growth initiative to expand McAfee’s visibility across cybersecurity search topics.
My role spanned content strategy execution, content briefing, production management, and publication oversight.